In case you haven’t seen a Press Release announcing IRA123′s name change to Safeguard Financial, it’s posted below for your convenience.

Low Cost Self Directed IRA Provider Announces Name Change
By J.R. Jameson, PR Director, Safeguard Financial
March 23, 2009

(USA) IRA123.com, the nation’s leading provider of Low Cost Self Directed IRA plans, is excited to announce the company name has been changed to Safeguard Financial. Along with the new name, the company has rolled out a new look, including a completely revamped website.

Safeguard’s name change and updated look are a reflection of their continued growth and commitment to provide the best possible services and value for their clients. The name change comes on the heels of the company’s recent announcements to add products and services not previously available.

When asked about the name change, Managing Director Robert Hubbard stated, “We believe that Safeguard Financial is a more complete representation of all the aspects of a one-stop, full service provider of Self Directed IRA plans and investment platforms”.

Mr. Hubbard further stated, “The addition of a Solo 401(k) product for sole proprietor small business owners, coupled with a Low Cost Guarantee for all our products and services, continues to expand our position as The Value Leader “.

The new website has the same URL (www.IRA123.com) but provides even more functionality and ease of use for potential clients. The site has some great new features including the ability to receive an exact quote for products and services.

Additionally, the new site is very easy to navigate and provides excellent information without being overly detailed or burdened with industry jargon and technical details. According to Mr. Hubbard “that information is best transmitted during a conversation that is specific to the investment needs of our clients”.

To learn more about the products and services offered by Safeguard Financial, visit www.IRA123.com or call 877-229-9763.

About Safeguard Financial

Safeguard Financial is an innovative provider of Self Directed IRA plans for individuals and entrepreneurs who want to take control of their own wealth building future. The primary focus is the set up of a Checkbook IRA, IRA LLC, Real Estate IRA, Solo 401(k) for passive investing and a Business Funding IRA to facilitate the ownership and operation of a small business or franchise. As the “Value Leader” in the industry, Safeguard offers a Low Cost Guarantee and lifetime consultation services for clients. Safeguard’s professionals have the expertise to help clients accomplish their goals quickly, cost effectively and with the highest level of confidence. For more information about Safeguard Financial, please visit www.IRA123.com or call 877-229-9763.